Digital Marketing Coordinator - Great for account manager rockstar looking to transition to digital marketing! (Phoenix Only!)

Job description

Ylopo, LLC is a rapidly growing marketing and technology company providing internet marketing services and proprietary lead generation and engagement software to successful real estate teams across the country. With over 1,000 real estate teams on our platforms, we’re generating 1MM+ leads annually. We love self-described "digital marketing nerds" who love marketing strategy, data and execution. At Ylopo, you will have the opportunity to collaborate with a team of talented digital marketers and engineers who love building ad technology.

We are seeking a well-organized, tech-savvy Digital Marketing Coordinator to join our marketing team. In this role, you will be the liaison between our digital marketing department and our clients. The role entails rolling up your sleeves to understand client issues; problem-solve with team members with the ultimate goal of improving our client performance and overall ROI.

The ideal candidate has experience in a client service or account management background with the demonstrated ability to communicate, diagnose and problem solve with both clients & team members. This is a great opportunity for someone who has an account management background to transition into a career in digital marketing. We will teach the right candidate from the ground up how to leverage sophisticated digital marketing platforms across search engine marketing, social media marketing, analytics and much more! We are looking to fill a full-time position, and the right candidate will have the opportunity to grow within the company.

Example Responsibilities:

-Communicate with clients to understand and troubleshoot issues with their marketing accounts

-Work with marketing team members to optimize individual client accounts

-Setup of marketing campaigns on Google Adwords and Facebook Editor

-Create of reports related to marketing activities primarily on excel

-Coordinate marketing activities between the client support team and marketing

-Create and post advertisements from templates (Facebook, AdWords, etc.)

-Complete data entry for CRM system and spreadsheets

-Update and maintain records and run regular reports from multiple data systems

-Collaborate across sales, marketing, and technical teams on various projects as they arise

Position Qualifications:

-Excellent communication & account management skills

-The idea of have daily consultative conversations with clients is exciting to you

-Working knowledge of online marketing (SEM, SEO, Social Ads) preferred but not necessary

-Intermediate and above level of excel knowledge preferred (ex. Know how to create a pivot table, use vlookup's, etc.)

-Must be extremely organized and detail-oriented

-Ability to quickly learn new processes and procedures

-Ability to effectively prioritize projects and workloads

-Strong problem-solving skills

-Excellent written and verbal communication skills



The person in this role would:

  • Set up, optimize and maintain multiple PPC campaigns in AdWords and Bing for clients nationwide.
  • Spend considerable time analyzing data and building reports via Excel with ability to build Access databases and queries in MYSQL a major plus
  • Experience in using bid optimization platforms would be helpful (we primarily use Optimizer)
  • Conduct competitor research where appropriate.
  • Communicate with internal sales staff and fellow marketing team members.
  • Analyze website traffic across multiple channels in-order-to recommend changes or make optimizations.
  • Make recommendations to both the size, scale, and effectiveness of your advertising efforts to both sales staff and current and potential clients.
  • Stay up to date with the latest PPC trends, tools, and best practices and take that information and communicate with other agency staff and clients.
  • Analyze what marketing channels (Search, Shopping, Display, etc) would be most effective at meeting client goals.
  • Compile and complete weekly and monthly reports and communicate results to both clients and/or account managers.
  • Communicate with clients about all Google properties, including Paid Search, SEO, Google Maps and how they relate to each other.

Qualifications …

  • Minimum of 1-3 years Paid Search experience managing multiple clients, agency level experience preferred.
  • On a team with experience managing scaled SEM campaigns ($100K+ monthly budgets preferred)
  • Advanced Excel skills
  • Experience with Google Analytics & Tag Manager a plus
  • Experience in Access and MYSQL a plus

Salary Range: $45-$55K DOE

About Ylopo:

We are the U.S leaders in Real Estate digital marketing on Facebook using Dynamic Ads for Real Estate, big data, catalogs and APIs to run campaigns at scale for real estate clients all over the U.S. Facebook themselves have done 3 case studies on us and working on a 4th.

Ylopo’s rapid growth means that the work is fast-paced and there’s never a dull moment, while Ylopo’s relatively small size means we highly value each individual team member and care deeply about their personal development and happiness at the company.

Job Type: Full-Time


Phoenix, AZ we have flexible office hours based on training and collaboration needs.